Washingtonian

A Tiny DC Soda Company Is Taking on Monster Energy

Published March 28, 2017

Thunder Beast, a small DC root beer company, is fighting trademark violation allegations from California-based Monster Energy Corporation. About a year ago, Thunder Beast, which operates out of the TasteLab food incubator in Northeast, received a cease-and-desist letter from Monster over the use of the word “beast” in the company name.

In its letter, Monster argued customers might accidentally buy one of Thunder Beast’s bison-emblazoned beverages when they intended to buy an energy drink. Monster claims Thunder Beast infringes on its brand, which includes trademarked slogans such as “PUMP UP THE BEAST” and “UNLEASH THE ULTRA BEAST,” its petition for cancellation reads.

“I did some research and found out [Monster] is a corporate bully when it comes to small businesses and trademarks, so I hired an attorney who had dealt with them before,” says Thunder Beast founder Stephen Norberg. “For a long time we did this dance where they would suggest fairly ridiculous terms. For example, they wanted me to agree that we would never use the color green again in any capacity.”…read more here.

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