Amazon announced today they are rolling out free two-hour delivery service for Prime members in all of D.C.
The speedy shipping is offered on “tens of thousands of daily essentials from staples like paper towels, milk or ice cream, to electronics such as laptops and Kindle devices,” the company said in a release.
Last year, the company rolled out same-day shipping in D.C. for Amazon Prime members butexcluded the four zip codes east of the Anacostia river and another four in Wards 5 and 6,some of which lack full-service grocery stores and might have benefited the most from the service (those neighborhoods are now covered by the same-day service). A Bloomberg investigation found that D.C. wasn’t the only city where Amazon excluded white-minority zipcodes from Prime’s same-day shipping service.
When asked if the more expansive coverage with this roll-out had anything to do with the ensuing criticisms, Amazon spokesperson Amanda Ip hedged, saying the company “always tries to serve as many of its customers as it can” and give “the best experience they can possibly give them.” She said the company does a lot of testing before launching new services, and that traffic patterns and geography play a large role in determining where fast shipping services can be offered….read more here.